Digital Marketing Redefined!
Expert in digital marketing, strategy, and the promotion of digital products. For self-employed individuals, coaches, and companies.
4.87/5
(from 50+ companies & coaches)
As seen on:
Tailored Marketing Solutions for Your Business
We support self-employed individuals, coaches, and companies in achieving their marketing goals – from developing clear strategies to successful implementation. Our work is based on in-depth analysis and proven methods that deliver real results.
We always start with a comprehensive portfolio analysis to identify and leverage your potential. Together, we develop a strategy that aligns with your goals and market. This way, we take your products and services to the next level.
Our Focus Areas at a Glance:
- Portfolio Analysis: Identifying your potential.
- Strategy Development: For more scalable revenue.
- Target Group Analysis: Defining audiences with buyer personas.
- Lead Generation: Increasing reach through SEO, SEA & paid traffic.
- Website Development: From concept to a fully finished website.
- Branding: Building brands that inspire trust.
- Marketing Funnels: Creating conversion-optimized funnels.
- Content Creation: Designing and producing impactful content.
- Consulting: Tailored, expert support for you and your team.
Online Marketing & Lead Generation
Portfolio-Analysis & Scaling
Branding & Strategy
Training & Consulting
More than 50+ Successful Client Projects:
4.87/5
(from 50+ companies & coaches)
An Overview of Our Projects
The Success of woob.me – Tackling the Skilled Labor Shortage in the Hospitality Industry
1. Overview
Woob.me set new standards in recruitment for the hospitality industry. Through an innovative reverse-recruiting model and a fully automated system, we enabled companies to apply to qualified professionals – not the other way around. With strong partners like the Adlon Kempinski and impressive performance data, we demonstrated how efficient modern recruiting can be.
2. Challenge
The skilled labor shortage in the hospitality industry made it nearly impossible to fill positions quickly and cost-effectively. Companies were looking for a solution that saves time, delivers qualified candidates, and redefines the way recruitment is approached.
3. Solution Approach
3.1 Target Group Analysis and Buyer Personas
We conducted a detailed target group analysis to precisely understand the needs of hospitality businesses and professionals. Based on this, we developed buyer personas that helped us tailor the platform and marketing efforts perfectly to both target groups.
3.2 Branding and Corporate Identity
With a clear, modern corporate identity, we positioned woob.me as an innovative market leader. The branding conveyed trust, professionalism, and the uniqueness of the reverse-recruiting model.
3.3 Platform and Web Design
The platform was designed to be intuitive for both professionals and businesses. Companies could apply to candidates and unlock their profiles through an automated system – a completely new approach to recruitment.
3.4 Automated System
Our solution was fully automated: From the application process to the candidate approvals by companies, everything worked seamlessly and efficiently.
3.5 Content Creation and Blogs
We leveraged targeted blog articles to attract professionals in the hospitality industry. For example, a salary calculator allowed users to compare their current salaries and highlighted at the end how they could increase their pay through woob.me. This approach communicated the advantages of woob.me, engaged both professionals and companies, and generated organic traffic.
3.6 Performance Marketing: SEO, SEA, and Paid Ads
•SEO: The platform was search engine optimized, allowing us to rank high for relevant keywords like “Find hospitality professionals.”
•Facebook Ads: Our Facebook campaigns delivered outstanding results: Lead costs of only €0.20 per link click and €5 per registration on our platform.
•SEA and Paid Ads: High-conversion ads achieved a conversion rate of 15% – even for cold traffic.
3.7 Strong Partners
Our partners included renowned names like the Adlon Kempinski, which further enhanced the credibility and attractiveness of our platform.
4. Results
•A Functioning System: woob.me established an efficient and fully automated system that fundamentally simplified the recruiting process.
•High Membership Numbers: The platform attracted numerous professionals and companies actively engaging with one another.
•Impressive Performance Data: Lead costs of €0.20 per click, €5 per registration, and a conversion rate of 15% for cold traffic.
•Successful Job Placements: Thanks to the reverse-recruiting model, positions were filled quickly and cost-effectively.
•Renowned Partners: Companies like the Adlon Kempinski trusted our solution.
With woob.me, our team demonstrated how an innovative approach and digitalization can counteract the skilled labor shortage in the hospitality industry. Through strong branding, data-driven performance marketing, and a fully automated system, we set new standards in recruitment.
5. Conclusion:
As Co-Founder and CMO of woob.me, I was instrumental in both the strategic and operational implementation. My contributions included:
•Strategic Direction: Developing the vision and positioning the platform within the hospitality sector.
•Marketing and Branding: Building a strong corporate identity, conducting target group analysis, and creating data-driven performance marketing strategies.
•Platform Development: Designing and overseeing the web design as well as implementing the automated system.
•Lead Generation and Performance Marketing: Developing and optimizing campaigns with impressive conversion rates and low lead costs.
•Business Development: Establishing partnerships with renowned companies
Interested in a similar success story? Or a detailed case study of woob.me? Let’s work together on your vision.
Marketing with Passion and Experience
For over 10 years, marketing has been not just my profession but my calling. After completing my studies in Business Administration with a specialization in Marketing and Sales, I have helped companies and self-employed individuals increase their brand reach.
But theory alone is not enough: I built my own personal brand in the self-development sector and successfully marketed it over the years. This experience provided me with a blueprint to effectively position and scale products and services.
In recent years, I have supported over 50+ client projects, achieving proven results – from building strong brands to implementing scalable marketing strategies.
My goal? To increase your revenue and scale it sustainably.
Answers to Frequently Asked Questions
1. How does a collaboration work?
The collaboration begins with a free initial consultation, where we analyze your current situation, challenges, and goals. Depending on your individual requirements, we design the collaboration to be flexible and effective. This can take the form of regular weekly Zoom calls, during which we work together on your projects and support you in achieving your objectives.
Our team can seamlessly integrate into your existing marketing department or support you in building a new one. Thanks to our years of experience and an extensive network, we bring not only strategic expertise but also valuable contacts and resources. Transparency, efficiency, and sustainable measurable results are always our focus.
2. What happens during the initial consultation?
During the free initial consultation, we analyze your current challenges and goals together. Our team will ask targeted questions to get a complete picture of your situation and develop initial solutions tailored to your individual needs.
The consultation aims to determine how we can best support you—whether through strategic consulting, operational assistance, or the implementation of specific projects.
3. What services can we support you with?
Our team offers comprehensive support in the following areas:
•Strategic marketing planning
•Branding and brand development
•Conversion-optimized web design
•Performance marketing (SEO, SEA, Paid Ads)
•Target group and buyer persona analysis
•Funnel creation and optimization
•Consulting and training for sustainable growth
We work closely with you to develop tailored solutions that effectively achieve your goals.
4. When can I expect results?
This depends on your project and the desired services. Initial visible results, such as traffic increases through paid ads, can often be achieved within a few weeks. Depending on your individual marketing budget, long-term successes such as building a strong brand or sustainable SEO optimizations may take more time but will be permanently effective. Our team ensures that all measures are implemented in a targeted and efficient manner.
5. What does a collaboration cost?
Costs depend on your individual requirements and desired services. Our average hourly rate is $150. However, for long-term collaborations, you benefit from more favorable conditions compared to one-off projects.
After the initial consultation, we will provide you with a transparent and non-binding offer tailored precisely to your goals and needs.
6. Okay, I’m convinced. What’s next?
It’s simple: Book your free initial consultation directly with Philipp Stieler through our website. Together with Philipp, you’ll discuss your current situation and lay the foundation for the next steps. Philipp looks forward to getting to know you!
Testimonials